The Home Care CEO Blueprint

A Complete System to Launch or Grow Your Agency with Confidence

This isn’t just a course. It’s a full support system, designed to walk you through every stage of building, licensing, and scaling a home care agency that runs the right way.

Whether you’re starting your first agency or looking to expand an existing one, you’ll get the exact tools, templates, and mentorship that Carlos has used to help clients succeed across the country.

licensing

State-by-state licensing guidance (for new agencies or additional locations)

training videos

Step-by-step training videos that break everything down clearly

policy

Policy templates, operations manuals, client intake forms, and compliance docs

business info

Business formation guidance (EIN, LLC, insurance, etc.)

marketing

Marketing and referral systems to get your first (or next) clients

coach

Weekly coaching calls with Carlos + replays

mentoring

Access to a private mentoring community with other active agency owners

boost

Systems to improve compliance, staffing, and daily operations

Who It’s For

This Is for You If You’re Ready to Lead, Serve,
and Build Something Real

We work with people from all walks of life. First-time founders, caregivers, professionals, and agency owners who are ready to take the next step.

You don’t need a medical background | You don’t need a business degree | You just need the drive, and the right support

This Is For You If…

✅ You’re serious about launching a licensed, fully compliant agency
✅ You want to serve your community and grow a real business
✅ You’ve felt overwhelmed by the process and need step-by-step guidance
✅ You’ve already started but need help getting licensed or scaling up
✅ You want mentorship from someone who’s actually done it

Mistakes To Avoid

What Stops Most People, and How to Avoid It

6 Costly Mistakes That Keep Most Home Care Startups From Ever Getting Off the Ground

Most people who try to start a home care agency alone end up wasting time, money, or both.
These mistakes are common, but they’re avoidable when you have the right guidance.

Trying to figure out licensing on your own
Each state has its own process, and one wrong form can delay everything.

Using free templates that don’t meet your state’s requirements
You don’t want to fail inspection or audit because of copy-paste policies.

Forming your business without understanding your care model
Wrong structure = legal, tax, and compliance headaches later.

Focusing on logos before compliance
Branding matters, but if you’re not licensed, none of it counts.

Following YouTube advice with no real support
What worked for someone in one state might completely fail in yours.

Going months without a plan
The clock keeps ticking, and every week you delay is a week you’re not building revenue.

This is a real business.
It deserves a real process, and a mentor who’s done it.